I’ve looked at a lot of B2B platforms. Integration tools, collaboration hubs, portals that promise to connect everyone to everyone.

Most of them digitise a process without changing it. The PDF becomes a form. The phone call becomes a ticket. The friction stays exactly where it was.

Process Share is one of the few I’ve seen going after the friction itself.

The problem was never connectivity

Supply chains are already connected. Manufacturers, distributors and resellers talk constantly — by email, by spreadsheet, by phone call at 8pm because a line item didn’t match.

The problem is that every party holds its own version of the truth, and reconciling those versions is where the margin quietly disappears.

If you’ve built distributed systems, this shape is familiar. You don’t fix inconsistency by adding more channels between nodes. You fix it by giving the nodes shared state.

What that looks like in practice

• Product data that syncs instantly — pricing, availability and catalogue updates landing everywhere at once instead of being re-keyed four times.
• Real-time availability across the network, so “in stock” means in stock right now, not as of last Tuesday’s export.
• Digital order collaboration, so a change to an order is a change to the order rather than the start of an email thread.
• Reconciled trade accounts — removing exactly the grunt work that eats margin and attention without producing anything.

The part most platforms get wrong

Enterprise integration usually assumes everyone has an ERP. They don’t.

A network that only works when every participant is sophisticated is a network that doesn’t work. Throughput is set by the weakest node, and in trade the weakest node is usually a small supplier running the business out of a spreadsheet.

Meeting those partners where they are, instead of demanding they modernise first, is the difference between a platform and a pilot project.

Why this matters for what comes next

Every serious AI application in trade needs structured, current, trustworthy data. Not eventually — as a precondition.

Forecasting, anomaly detection, automated replenishment: none of it survives contact with reconciliation-by-email. Build the shared data layer first and those capabilities become tractable. Skip it and you’re running models over guesses.

That’s the interesting bet Process Share is making. Not connectivity — orchestration.